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The organizers of last month’s contest to name the 91±¬ÁÏ’s new mobile application have announced a winner. Out of more than 800 submissions, the winning one was sent in by Shane Bunker, a 91±¬ÁÏ student majoring in Informatics who will enter his senior year this fall.

The winning name was announced Aug. 15. Bunker works in the 91±¬ÁÏ’s Catalyst group in summer. He and his workmates were batting around ideas for possible names. He suggested the name m91±¬ÁÏ as a play on the “my91±¬ÁÏ.”

“The name was simple,” said contest judge Harry Hayward, the 91±¬ÁÏ’s director of electronic media. “It related really well to the emerging lexicon of mobile platforms, and m.uw.edu has a nice feel to it. It speaks to exactly what it is.”

The new app will be pronounced “m-dot-u-double-u” or “m-dot-udub,” depending who you talk to.

The iPhone app is on target to launch in mid-September, in time for the start of classes, said David Morton, director of mobile communications in 91±¬ÁÏ Technology’s Network Systems. The mobile app will initially be offered for the iPhone but a mobile Web version will support other devices such as Blackberries, Google Android phones, Windows Mobile devices and most phones with a Web browser. The tool will offer easy access to campus maps, directories, course calendars, sports scores, and links to campus news and photos. Stay tuned for more details.